We build software companies from scratch.

Work

A few recent projects.

• Confidential fintech analytics

  Confidential (mock) · 2023

  Teams couldn’t answer basic questions quickly; dashboards were slow and the UI mixed metrics with noise.

• A shipping system for a fast-moving team

  Confidential · 2025

  Releases were slow and risky; the team avoided shipping.

• Kite Health

  Kite Health (mock) · 2025

  Patients were abandoning a multi-step intake flow; the team had ideas, but no clear path to ship safely.

• Northwind Freight

  Northwind Freight (mock) · 2024

  Quoting relied on spreadsheets and tribal knowledge; accuracy was inconsistent and turnaround was slow.

Services

We work on a short menu of high-impact engagements. Milestone-based pricing, with equity or revenue share available for the right opportunities.

• 🚀

  MVP Builds

  We take products from zero to launched in 4–8 weeks. Milestone-based, no open-ended hourly work.

• 🗺️

  Product Strategy

  Scope definition, feature prioritization, and roadmap planning before a line of code is written.

• 🤖

  AI Integration

  We embed AI into your product workflows — not as a gimmick, but where it creates real leverage.

• 🛠️

  Internal Tools

  Custom dashboards, ops systems, and automation that your team actually uses.

• 🌐

  Web Applications

  Full-stack web apps built on modern, maintainable stacks. Fast to ship, easy to hand off.

• 📈

  Growth & GTM

  First 100 users strategy, landing pages, outreach systems, and early traction support.

Principles

How we work.

• Ship small

  Reduce uncertainty, shrink scope, ship smaller.

• Calm is fast

  Urgency creates errors. Move deliberately.

• Make progress visible

  Show work early and often.

• Clarity over consensus

  A clear decision beats a perfect one.

• Design the default path

  Make the right thing the easy thing.

• Instrument before you optimize

  Measure first, then improve.

• Be kind to ops

  Build for the person who maintains it.

• Prefer plain language

  Say what you mean, simply.

• Reuse patterns

  Don't solve the same problem twice.

• Scope to learn

  Time-box exploration ruthlessly.

• Leave it better

  Every touch should improve the thing.

Contact

Tell us what you're building. We'll reply quickly.